Active Campaign is basically an email marketing automation solution. It is great for those who are new to inbound marketing and marketing automation. Active Campaign includes several CRM features that will help you in your interactions with clients and users. You can build a significantly more engaged consumer experience using Active Campaign. This technology is widely used in eCommerce, digital businesses, and B2B. They have an extremely strong reach and involvement with this product since it employs very fine segmentation to locate the most relevant components. As a result, the audience expands and we grab attention with more relevant messaging. It allows you to manage your clients and prospects, design stunning email campaigns, and track the effectiveness of your marketing activities. ActiveCampaign enables web-based email marketing campaign application and administration. A user may create and conduct custom email campaigns, as well as see and analyze the outcomes. Active Campaign is a category-defining customer experience automation platform used by over 150,000 enterprises in more than 170 countries to engage and interact with their consumers in meaningful ways. Improved customer experiences are produced by automating many background marketing, sales, and support tasks. Businesses of all sizes may use hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for successful cross-channel orchestration, segmentation, and personalization.
OVERVIEW
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ActiveCampaign is a strong email marketing platform for small and medium-sized businesses. It allows you to monitor potential customers, create appealing email campaigns, and evaluate the performance of your marketing operations. ActiveCampaign’s web-based interface may be used to apply for and manage email marketing campaigns. A user may build and manage tailored email campaigns, as well as analyze and assess their effectiveness. It is a CRM, email marketing, and sales management application that may help you generate leads. You may utilize it to grow your contacts through a variety of marketing platforms. ActiveCampaign helps businesses keep their promotional campaigns running smoothly. ActiveCampaign also offers a variety of marketing automation options, like segmentation, drip campaigns, welcome series, and more. It is one of several marketing automation programs created to make marketers’ lives simpler and assist agencies in automating marketing efforts, and it is highly regarded by many customers who enjoy its adaptability. ActiveCampaign is simple to use and set up, with over 100 pre-made templates, adjustable settings, and the option to pick from a number of features. It also gives access to a variety of functionalities that can be modified for each user. Overall, it’s a smart platform that makes it simple for any firm to begin with sales and marketing automation.
TOP FEATURES OF ACTIVE CAMPAIGN
OUTSTANDING USER INTERFACE
The ActiveCampaign user interface is simple and clear. It simply takes a few minutes to become acquainted with the interface and productive with it. You’ll be able to develop visually appealing email campaigns in minutes. You may use the Email Designer to design high-converting email campaigns that improve your consumers’ experiences. If you get stopped or something doesn’t appear to flow well, you’ll notice helpful hints, ideas, and approaches leading you in the correct direction.
SITE TRACKING
This tool allows you to track a contact’s website activity. The contacts are maintained in the ActiveCampaign directory, together with their website usage and browsing history, allowing you to evaluate where your website is missing and where it needs to improve. This data is critical for making informed decisions about how to improve the usability and attractiveness of the website.
EVENT TRACKER
Using this capability, you may send the activity of your contacts to ActiveCampaign. This allows you to create a marketing plan that is specifically tailored to those connections. When someone checks in to your website to make a purchase or complete another transaction, event tracking allows you to notify ActiveCampaign and quickly begin a follow-up campaign. It allows you to communicate with contacts about particular activities they have made in the system. This data may then be utilized to create highly tailored marketing. Event Tracking may also be utilized to alert the system when people check in to their website. It may also be used to initiate follow-up efforts after completing a transaction.
TEMPLATES
Active Campaign enables us to create email templates that we can save and send at any moment. In addition, we may collect analytical data to conduct an email-sending study.
LEAD SCORING
ActiveCampaign’s lead-scoring solution enables marketing and sales teams to find the best-qualified leads by giving points to contacts based on their interaction. ActiveCampaign provides two forms of lead scoring: Deal scoring and Contact scoring. A deal score is a numerical number applied to open sales pipeline deals. It indicates how well a certain transaction has been fostered, allowing sales to prioritize it for follow-up and completion. A Contact Score, on the other hand, is a value assigned to email contacts such as subscribers and resource downloaders. Marketers may use it to discover the most engaged contacts and consequently the marketing-qualified leads. ActiveCampaign allows you to allocate points and establish rules to add or deduct points depending on a variety of parameters such as website views, purchase history, resource downloads, email opens, link clicks, and so on.
FORMS
You have the option of generating your own forms on this platform. Once the form has been produced, we can easily modify it.
CONDITIONAL CONTENT
The conditional content feature allows users to adjust material on a per-contact basis. Users, for example, can show whole distinct blocks of text or graphics in an email based on which web pages have been visited or how contact has been marked. This capability may also be used when sending an email notification to sales contacts or when presenting items that have to be examined previously.
Registration characteristics
You can utilize Active Campaign to affect several aspects of record management and user behavior. They may develop qualities depending on the customer’s life cycle style, link each lifecycle with the CRM, and many other features.
INTUITIVE API
The simplicity of use of Active Campaign’s API is one of its standout characteristics. This is a critical feature since it enables customers to wholly and simply connect the system with their existing app ecosystem. They can also broaden their talents if necessary.
CRM FOR SALES
The system’s automation technologies also serve as CRM, allowing for a seamless transition from marketing to sales. This marketing automation, which may be employed throughout the marketing process, can also be used to automate several processes during the sales process
GEO-TRACKING
Geotracking technology has simplified the process of internet marketing to the point that you can even obtain information about your customers’ locations. ActiveCampaign displays a subscriber’s GEO location data, along with a map, beneath their photo. Geotracking allows you to define a segment of subscribers inside a given nation, city, or even region and then send a campaign to them. Furthermore, Geo-location allows you to distribute conditional material to distinct areas or nations. A clothing retailer, for example, may send out a promotion with discounts based on the subscriber’s location. As a result, the campaign might include distinct information for clients in each state.
EXTENSION FOR GMAIL
ActiveCampaign’s Gmail plugin allows you to handle all of your sales communication directly from your inbox. You may find out how many times your contact has read, opened, or engaged with your emails. Then you can respond to them via Gmail and have that information instantly appear in their contact card in ActiveCampaign, making it a center for all of your contact information.
SUPPORT IN SEVERAL LANGUAGES
Because of their default language, this may not be extremely essential to some people. An email marketing site that supports different languages, on the other hand, promotes the inclusiveness of its consumers. The choice is easy to find and always in a handy location, allowing the move to be done if necessary. Of course, it is not possible to cover every language. Regardless, there are some languages that are extensively spoken over the world. You may select among those at any moment in ActiveCampaign. There are six languages to choose from.
HOW DO YOU START AN ACTIVE CAMPAIGN?
Follow these steps to get started with ActiveCampaign Customer Experience Automation (CXA). CXA enables you to engage in meaningful relationships with your consumers. The following are the most important resources for getting started with ActiveCampaign, the world’s leading CXA platform.
STEP 1: Get started by downloading your checklist.
This checklist will help you set up your ActiveCampaign account and become acquainted with the platform. To begin developing highly tailored CXA experiences for all of your contacts, follow these steps.
STEP 2: Explore the ActiveCampaign platform in depth.
Register ActiveCampaign Getting Started. You will be shown around the ActiveCampaign platform and introduced to the concept of Customer Experience Automation (CXA). Classes are available at any time during the course’s estimated two-hour length. You may sign up instantly, take one or two lessons, and return anytime you want.
STEP 3: Register for expedited onboarding walkthroughs.
While you finish your checklist and the Getting Started course, Accelerated Onboarding will assist you in getting up and running.
STEP 4: Join the ActiveCampaign Community.
This is a campaign where you may find others that utilize ActiveCampaign similarly to you. You may talk to other ActiveCampaign users there, ask questions, and maybe even show off your work one day.
STEP 5: Register in Blueprints.
Improve your new skills and obtain a more realistic platform, sales, and marketing strategies. This live event is being presented by the ActiveCampaign team all across the world. Buy a ticket or a training outfit for your entire team.
PROS of ActiveCampaign
The following are the benefits of ActiveCampaign:
- Simple to Use:
This program has a streamlined user interface to make email marketing and other activities easier for you. One feature that makes ActiveCampaign easy to use is its drag-and-drop model. It aids in increasing productivity and saving time. Using pre-made templates simplifies marketing for people who lack technological ability.
- Allows Split Testing: The most significant aspect of ActiveCampaign’s split testing is its accuracy. As a result, you may have faith in the results and employ the crucial attribute for email marketing.
- Dynamic Content: By utilizing this marketing tool’s dynamic content function, you can make each individual email unique to the person who reads it. The messages that the recipients will read will be more appealing to them since they are customized to their specific requirements and desires. Active Campaign also provides landing page templates from the landing page builder to make it easy to drag and drop items and generate content.
- Affordability – ActiveCampaign is an excellent solution for most small firms that do not want to spend thousands of dollars each year on marketing automation. There are no beginning expenditures, and their monthly fees begin at a low level.
- Machine learning – To help you further automate your marketing and sales processes, ActiveCampaign has recently created a number of ML-based features, such as predictive sending, predictive content, and predictive lead win-probability scoring.
- Platform Migration: You may be concerned about the data that will be transmitted if you are migrating from another email marketing provider to ActiveCampaign. If you do it yourself, it might take up to six weeks, and there may be mistakes by the time you’re done. Fortunately, ActiveCampaign provides a migration plugin that allows you to smoothly import data from your previous platform. It is an automated method that speeds up a task that would normally take you weeks to complete. You may now switch with confidence.
- GDPR Compliance: Many people do not pay much attention to GDPR requirements, however, the legislation requires sufficient data protection. To that end, ActiveCampaign has taken several security precautions to guarantee that your data is not compromised. It should be noted that this does not simply refer to third-party access to your information. It is also critical to keep the data consistent. The purpose of the GDPR legislation is to guarantee that authorized individuals have access to data and that the data has not been changed during storage.
- Demo: This is another ActiveCampaign feature that can assist you in making a buying choice. While this is not the same as having your hands on the program, you do get to observe people who are familiar with the system’s many possibilities. As a result, you receive a more full picture of what to expect. The demo registration procedure is simple, and the presentation covers some of the most essential aspects of the ActiveCampaign system.
- Support: Some of the ActiveCampaign support offerings include live chat with one of their professionals, phone assistance, and the ability to submit a query into their help center search box. The email marketing service provider has supplied knowledge-based resources that break down several of their automation capabilities in-depth, as well as video training.
- Mobile-Optimized: People may now check their emails from any location, not just their desktops; consequently, while you carry out your email marketing automation, you may want to consider making your emails mobile-friendly. ActiveCampaign assists its users in creating mobile-friendly emails; consequently, while crafting your email, keep it basic and clear in the mind of the small mobile screen. Create an email with an image on the left and a text block on the right of the picture, since the image will now display above the text when seen on a mobile phone. Mobile devices operate best with an email width of roughly 650 pixels, but if your email is bigger than that, you will need to utilize a horizontal scroll bar to see your messages. This circumstance will very certainly result in your contacts opting out. When it comes to photos, make sure they are between 400 and 650 pixels wide, as these dimensions allow images to show full width on mobile phones.
- Image Hosting for Free: Some email marketing service providers prohibit using graphics in email marketing campaigns due to their slow load time. The active campaign allows users to upload photos for use in campaigns. This service might assist online product-based entrepreneurs by making it easier for their customers to relate to their offerings. Photographs may also be utilized to inspire a call to action; there is no limit to the number of images you can upload for use in your campaigns. When you add an image to the image manager, you have the ability to utilize it in any template, automated email, campaign, or form.
CONS of Active Campaign
- CRM – ActiveCampaign’s marketing automation is extremely successful since it has a built-in CRM system. Although we feel this is a reasonable trade-off for ActiveCampaign’s automation features, we believe this CRM is less effective than other options.
- There is no free starter plan: Some of ActiveCampaign’s rivals provide free plans that allow you to test them out before purchasing. ActiveCampaign offers a free trial, however, there is no continuous free plan. This is sometimes a must-have option for many buyers.
- Broad Capabilities Within The Platform: ActiveCampaign may be highly advanced. This has the potential to be both a benefit and a burden. If all you need from your email marketing software is to send out a monthly newsletter or something similar, ActiveCampaign has far too many functions and may not be the ideal match.
- Unreliable Pricing: It’s crucial to remember that ActiveCampaign’s pricing isn’t as consistent as you may think. The length of your list may have a significant influence on your cost. As a result, you must constantly monitor it to avoid losses. ActiveCampaign’s price increases as you use more of its features. As a result, it may not be the best option for small businesses. Naturally, this is dependent on your marketing needs and budget.
- Reporting – ActiveCampaign’s reporting is highly complex and often difficult to navigate while being pretty detailed and delivering insights on sales/goal conversions.
Pricing for Active Campaigns
- Lite Subscription: The lite plan, which provides services to 1000 users, cost $29 USD a month. If you sign up for the program on a yearly basis, the price decreases to USD 17 each month, which is a fantastic value. You have the option of using this approach to track down your visitors. Even with the most basic ActiveCampaign membership, you get access to an email automation system with templates and the option to connect social media accounts.
- ActiveCampaign Plus pricing: The Plus package, which delivers services to 1000 or more consumers, costs 70 USD each month. If you sign up for the program on a yearly basis, the price decreases by USD 49 each month, which is a fantastic value. You can also have 25 user accounts, as well as additional capabilities like CRM, sales automation, and the light plan’s features.
- Professional Plan: The professional plan is USD 149 a month, which is a fantastic price. The plan includes all of the accessibility and features from the Lite and Plus plans. It features somewhat improved predictive sending, site messaging, and other attributes that allow you to construct a great user experience.
- Enterprise Plan: The enterprise package is $279 USD per month. This strategy is sophisticated and flexible to the demands of diverse businesses. If your company relies heavily on email marketing, the enterprise plan may be the best solution. Customer service phone support and other services are included in the plan.
FAQ on Active Campaign
When was ActiveCampaign established?
Jason VandeBoom launched ActiveCampaign in 2003. It began as on-premise software with a variety of marketing options for organizations. With an expanding client base and the advent of the cloud, they reduced the product line from eight to one focused on marketing automation and converted to the SaaS model they now provide.
What exactly is ActiveCampaign?
ActiveCampaign is a market-leading Customer Experience Automation Platform that enables over 150,000 businesses in 170+ countries to interact and engage with their consumers in meaningful ways. It improves customer experiences by automating various back-office marketing, sales, and support procedures. Hundreds of pre-built automation that mix email marketing, marketing automation, CRM, and machine learning for strong cross-channel orchestration, segmentation, and personalization are available to businesses of all sizes.
Do I need extensive technical knowledge to use ActiveCampaign?
ActiveCampaign does not require you to be a developer or designer. On this platform, anyone may design email marketing campaigns and marketing automation. No coding skills are necessary to use our Automation Recipe Library, which comprises hundreds of pre-built automation. If you find yourself in need of assistance, please contact the support staff via the Contact page or visit their Support Center.
How does the free trial function?
The 14-day free trial allows you to experiment with the platform with up to 100 contacts and 100 emails sent. The features included in the trial correspond to those accessible in our Professional tier. If you have a trial account, you will not be charged until you explicitly upgrade to a paid account – simply let your trial expire if you do not wish to continue.
Is it possible to create landing pages using ActiveCampaign?
Yes. ActiveCampaign Pages allows you to quickly create an infinite number of on-brand, high-converting landing pages. Pages allow you to generate and tag new contacts automatically when users submit a form on your landing pages, activate automation based on page views, and utilize a buy-now button to drive checkouts from a landing page.
How does the ActiveCampaign track get started?
By inserting an invisible, 1-pixel picture in your campaign, they track openings on all HTML-based campaigns (emails built with the drag-and-drop designer or your own custom code). When a contact opens your email and decides to see the graphics, that graphic is downloaded from our system and registered as open.
If a contact opts not to have graphics shown, their opening may still be monitored if they click on a link in your campaign or automation email. This option will require link tracking to be enabled. It is important to note that tracking opens for plain text emails is not feasible.
Is it possible to increase the contact limit automatically?
No. If you need to add new contacts to your plan, you’ll need to go to the billing section to make the appropriate modifications. When selecting your first plan, keep in mind that you will need to choose a contact limit. If you require more than that, you may raise it later to meet your expansion. They will alert you when you are reaching your current limit.
Conclusion on Active Campaign
Active Campaign is moderately priced, offers excellent automated workflows, and provides excellent analytic options. It is so far and away the greatest and most trustworthy marketing instrument accessible right now. It is ideal for small and medium-sized businesses seeking excellent campaign analytics. If your current rate isn’t up to par, ActiveCampaign, one of the best deliverability systems, may be able to guarantee a higher rate. Its primary objective is to assist individuals who are in need. You no longer have to be concerned about missing crucial occasions due to your job; Active Campaign will take care of it for you. You should utilize ActiveCampaign to create a more effective method. You no longer have to worry about missing crucial events due to your job, Active Campaign automatic workflow will aid you in sending everything on its own by the time you choose. Begin using Active Campaign for absolutely free now!
