FabIndia is an Indian retail business that sells clothing, home goods, textiles, and cultural items manufactured by local artisans throughout rural India. One of the biggest private marketplaces for handicrafts in India is Fabindia which also sells organic food, apparel, accessories, home items, and beauty products. It preserves the traditional skill sets of Indians while promoting sustainable rural development by connecting over 55,000 rural craftsmen to metropolitan markets. The handwoven and hand-printed materials used to make the clothing supplied by Fabindia are intended to appeal to buyers’ sense of aesthetics. The goods offered by Fabindia are categorized as entirely organic, natural, and in-conversion. John Bissell, an American working for the Ford Foundation in New Delhi, founded Fabindia in 1960. Fabindia first focused on exporting home furnishings until entering the domestic retail market in 1976 with the opening of its first store in Greater Kailash. William Nanda Bissell, the son of John Bissell, serves as the company’s chairman. 327 locations in India and 14 outlets abroad were run by Fabindia as of July 2020.
Overview
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The majority of Fabindia’s goods come from villages, supporting the creation and maintenance of rural jobs in India. Over 40,000 artists and crafters in India presently create them. Hand-made goods also promote excellent craftsmanship. Fabindia gave special attention to the originality of their designs and goods. The “Craftmark Certificate” granted Fabindia and several other entities of the same nature permission to brand their promotional goods. In exchange, Craftmark requested a Membership Fee in the amount of 1.5% of the business’s yearly revenue. Fabindia generated $65 million in revenue in 2008, a 30% increase over 2007. Through 17 community-owned businesses, of which some percentage of the shares are held by craftsmen and craftspeople, Fabindia obtains its goods from all around India. In 2009, Fabindia purchased a 25% share in EAST, a UK-based retailer of women’s ethnic clothing. A Lucknow-based manufacturer of organic foods and supplements, “India Organic,” was purchased by Fabindia in 2013 for a 40% interest. It introduced its “Fables” line of western clothing in 2014. As a social firm that employs rural individuals for a variety of initiatives, Fabindia makes this claim. The organization’s noteworthy effort is the “Fabindia School,” which is situated in Rajasthan. It was founded in 1992 with the intention of offering top-notch education.
FABINDIA PROS
STRATEGY:
The main factor in Fab India’s success is its business model, which converts the country’s craftspeople into assets while distributing revenues among them. There are several benefits to this. It guarantees that traditional crafts are available to city dwellers while providing a living for traditional artisans who have abandoned their trade in favor of more successful jobs.
STRONG SUPPLIERS TIES:
Traditional craftspeople from various villages around India are FabIndia’s main source of strength. They have connections to more than 30,000 such artists, and the business offers them amazing designs, network assistance, contacts, and technology training in addition to making the production-related expenditures they need. For their expert labor, they are paid well.
TRADITIONAL POSITIONING:
The business presents itself as a provider of authentic Indian handloom that is supplied by genuine artisans all around India
Products made on handloom include jewelry with traditional patterns, bed linen, and clothing for men, women, and children, mostly in ethnic styles. Additionally, the company provides ceramics, cutlery, stationery, home items, lamps, and lighting.
CUSTOMER TRUST:
Customers have a great deal of faith in the FabIndia brand. The items are crafted entirely by hand using pure handloom, which is weaved, designed, and made by skilled artisans in their various home markets. Due to the great quality and originality of the items, Fab India’s clients are passionately loyal to the brand and rarely make purchases from other businesses.
PATTERNS:
FabIndia is a traditional handloom retailer with unique designs. Block prints, ikkat, kalmkari, and pochampalli, some of their most well-known prints, are ethnic in nature and created by individuals who have engaged in these practices for many generations. Due to this, their designs are original as well as distinctive.
FOCUS ON TRADITION:
Not just in Asia and India, but all around the world, Indian handlooms are becoming more and more popular. Indian traditional fabrics are even being pushed by well-known designers at international fashion shows and worn by famous people at illustrious red carpet occasions. This indicates that there is a significant market opportunity for Fab India products worldwide.
FABINDIA WEAKNESSES
PRICEY: In contrast to other items on the market, Fab India is a very expensive brand, and their products are incredibly expensive because they are handwoven. The group, which is not for profit, reinvests its revenues back into the enterprise. But the exorbitant prices frequently deter people of all income levels from purchasing FabIndia items.
INDEPENDENT SHOPS: Fab India alone runs its network of independent stores; it does not sell via other merchants. The company does not rely on the wholesale market either, in order to retain the appearance of exclusivity. This severely limits their volume.
LIMITED REACH IN SMALL AREAS: Fab India is an Indian clothing business that specializes in ethnic and handcrafted clothing, but it has had a very difficult time establishing itself in India’s smaller cities. Their showrooms are primarily only found in larger cities.
HOW TO ORDER ON FABINDIA?
Every effort has been made to make your purchasing experience at Fabindia as simple and convenient as possible.
Online Shopping
Use the main navigation menu, which features the names of the many product categories, as your main resource when exploring the online shop (Men, Women, and Home, etc). Click on the title of each category to be taken to the landing page for that category. By placing your cursor over a category name in the main navigation menu and selecting an item from the dropdown menu, you can also access the product listing page. Products in each subcategory may be sorted by price, name, popularity, discount, and how long they have been available on the website. When you locate a specific item in this menu, you may click on it to get additional information about it, including color swatches and closer views.
Opening An Account
You don’t need to create an account to add products to your shopping basket and check out, but doing so will provide you access to value-added services on FabIndia. Go to My Account to create an account. Along with continuing to shop as a Guest Shopper, you also have the choice to create a new account at checkout.
FILLING SHOPPING CARTS WITH ITEMS
When you’re prepared to put an item in your shopping basket, double-check the item’s color, size (if applicable), and quantity. Click the Add to Cart button after that. You will see a little box letting you know the item has been added to your basket. According to your needs, you may decide whether to finish your purchase or not. Throughout the checkout process, you have the option to change your mind and continue searching.
MODIFYING ITEMS IN THE SHOPPING CART
The items in your shopping basket can be changed or reviewed at any moment. Simply click the cross to remove an item from the list. The quantity may be changed by simply pressing the + or – button. Each time you adjust the amount, your order value will be updated immediately. When you’re happy with your purchase, click “Proceed to Pay” on the Shopping Cart page to begin the checkout process. You are then sent to the Checkout page.
CHECKING OUT
You have the option of checking out as a registered customer or as a visitor on the checkout page. Click the “Already registered? click here to login.” link at the top of the page to go to checkout as a registered user. If you already have a Fabindia account, sign in there or make a new one in the pop-up box that displays. The billing address and shipping address fields on the checkout page will be filled in if you are a registered customer and have supplied your billing and shipping addresses for your account. You must input this data on your own if you wish to check out as a guest.
PAYMENT
Please carefully check all the information before confirming your order by clicking on the “proceed” button. You will be taken to our secure payment system, which accepts payments through PayPal for international transactions and CCAvenue or PayU for local orders. Click “Submit” at the bottom of the page after entering your credit card or debit card details or after selecting your bank for net banking transactions. You could be sent to another website to confirm your online password depending on the type of card you have. Your payment is completed instantly, and you’ll get a confirmation email from them shortly after that.
SHIPPING AND DELIVERY ON FABINDIA
Fabindia’s main aim is to distribute goods quickly, safely, and affordably. They ship to 511 locations in India as well as 130 other countries. They typically need 5 business days to send items from our warehouses all throughout India. The processing of your order could take longer if you order more than 5 of a certain product or style, or if the item you requested is still in development. In the event that this occurs, they will email you to let you know. Please add the delivery periods shown below to the five days required for order processing to determine when you will get your Fabindia merchandise.
DOMESTIC SHIPPING
Domestic shipping firms in India takes 3-5 working day to deliver. For orders under INR 1000, a single flat fee of INR 99 will apply. Free delivery is available on all orders over INR 1000.
INTERNATIONAL SHIPPING
All Fabindia orders are dispatched worldwide by DHL/FEDEX from their facilities located throughout India to the shipping address you give. Occasionally, a client may be required to pay additional import fees and taxes that are assessed once a package reaches your country due to the nature of international shipping. For the vast majority of orders, there will be no extra charges. They are unable to determine the frequency and amount of these occasional customs tax assessments, nevertheless. In the event that additional customs duties are imposed, you will be liable for these extra costs.
RETURNS AND EXCHANGE ON FABINDIA
Since each of their items is individually made by skilled artisans in rural India, they are all somewhat different from one another. An uneven weave, pattern, or stitch shouldn’t be viewed as a flaw as handcrafted goods lack the same level of consistency as those produced by machines. By definition, the handloom implies a magnificent lack of consistency. Despite these factors, Fabindia stands by the quality of its items and offers exchange, return, and refund options for product categories that qualify if you’re dissatisfied for any reason with your purchase.
The return, exchange, and refund procedures listed below only apply to purchases made through the official website, and they do not apply to items purchased offline. Within 30 days and 60 days for Noir Customers of delivery, Fabindia welcomes exchanges, returns, or refunds for item(s) purchased at full price on non-discounted/non-SALE
FAQ ON FABINDIA
Are Fabindia products sold in the US?
Yes. Fabindia is a legally recognized Indian private limited company called Fabindia Overseas Private Limited. Fabindia has a network of retail outlets throughout India, as well as locations in Rome, Dubai, Bahrain, and Qatar. The company also maintains a US office from which it wholesales a selection of home textiles to retailers all across the country.
Is Fabindia an Indian-owned business?
Yes. Fabindia is a publicly traded Indian corporation with a chain of retail locations under the name FABINDIA LIMITED (formerly Fabindia Overseas Pvt. Ltd.). Aside from India, they also have stores that are franchised in nine other countries and stores that are company-operated in two other countries.
Are Fabindia products offered abroad?
Yes, they have distribution agreements with wholesalers that allow them to export the goods directly to seven other nations. Additionally, they provide Organic India products through global retail chains. They are present in more than 44 nations. By emphasizing the experiencing components of shopping through the Experience Centers, extending the network to new cities and overseas regions, and increasing the e-commerce sales channel at the same time to increase the client base, they intend to move beyond traditional physical retail. Whether you would like to request a shipment to a nation, kindly get in touch with them at [email protected] to find out if they can deliver there.
How Can I View the Status of My Order?
Once you have made your purchase, you may monitor its progress at any moment by selecting My Orders from the menu after signing into your Fabindia account on the Fabindia website. They attempt to ship out every purchase from the warehouse within two working days. After that, you may follow your order using the UPS tracking system by clicking the Track Your Order button on the homepage of FabIndia.
How long will it take for my order to arrive?
They work hard to complete your purchase as quickly as they can. Typically, it takes us 15 working days to ship your purchase. It could take longer to complete an order if there are more than 5 pieces per product and style ordered, or if the item is currently in production. In these situations, they update you through email.
What Forms of Payment Do they Accept?
They accept all debit cards from Citibank Maestro, MasterCard, VISA, and American Express (it is an online real-time authorization done through the Payment Gateway). You may also use their payment gateway’s net banking feature to send your money directly to us if you have an Indian bank account.
How Do I Change My Order?
At any point during the purchasing process, you can edit or modify your shopping basket to change your order. The order is regarded as final once you complete payment for the products in your shopping basket and cannot be changed.
How long does it typically take Fabindia to deliver goods?
The average dispatch time is 15 working days. Processing an order may take longer if it is for an item that is already in production or is being requested in big numbers. Email is used to inform customers. Customers can add or remove products from their shopping cart at any moment to change their order. Order changes are not possible after payment confirmation.
CONCLUSION ON FABINDIA
Fabindia is an Indian-origin company that provides goods of the utmost quality. Within the Indian subcontinent and some places outside, Fabindia has more than 100 retail locations. In addition to organic foods, personal care items, and an exclusive line of handcrafted jewelry, Fabindia also offers a non-textile line of goods. In addition to exporting furniture, Fabindia sells a wide range of goods, including textiles, clothing, stationery, furniture, home accessories, ceramics, organic foods, and body care items. The main aim of Fabindia is to provide clients with a range of goods and lifestyle options that provide an alternative to mass-produced goods and provide stable lives in rural areas.